Victoria’s Secret Fashion Show 2018

As Senior Product Manager, I led the digital experience for the Victoria’s Secret Fashion Show, one of the brand’s most iconic global events. I managed the web platform as a key driver of marketing initiatives and consumer demand, ensuring a seamless, high-impact digital experience that complemented the brand’s storytelling and retail goals. Success in this position required deep cross-functional collaboration across teams including UX design, front-end web development, engineering, marketing, web operations and merchandising.