WeTheHobby

WeTheHobby is a leading provider of sports entertainment in one of the fastest growing markets. They produce over 35 hours of sports content and live stream shopping daily. As Director of Content, I spearheaded the development of innovative communications strategies and significantly enhanced the quality and impact of content across all platforms, ensuring alignment with brand voice and business objectives.

Recognized for driving results, I was promoted to Chief Marketing Officer where I used data-driven insights with creative execution to expand reach and strengthen customer loyalty.